Qatar 2022

“Qatar has long been attacked in the media for its perceived lack of football culture. One of our objectives – as the organisation responsible for delivering the infrastructure and legacy for Qatar 2022 – is to dispel this criticism and find ways of turning the body of opinion. As a nation, Qatar has succeeded in various ways – not least by winning the 2019 AFC Asian Cup, meaning the next World Cup hosts will enter the tournament as the reigning continental champions. From the Supreme Committee for Delivery & Legacy’s standpoint, our goal is to illustrate football culture from within – organically and authentically – by working with football fanatics and storytellers across Qatar. And this is where Goal Click came in.

From my very first meeting with Goal Click – in Moscow, during Russia 2018 – it was clear that Goal Click offered the perfect method of telling authentic stories from football lovers who live in Qatar and cannot wait for the country to host the next World Cup. Working with Goal Click was seamless – from the initial discussions and proposal, to finding participants, outlining the brief, and, finally, to project execution.

We were delighted with the reaction to the project. It generated significant coverage – helping to boost engagement across our social channels and drive people to our website. Ultimately though, it convinced many people to give Qatar a second look. It helped to dispel misconceptions and stereotypes about the country and its devotion to football.

I anticipate the content and stories we developed through Goal Click will continue to be used across our channels right the way up until 2022. I thank Matthew and his extensive Goal Click network for all their hard work and hope to work on more projects in the future!”

– James Varley, Media Content Lead, Supreme Committee for Delivery & Legacy, Qatar 2022