New York City Football Club
“New York City FC (NYCFC) and partners teamed up with Goal Click to bring stories from inside New York City Soccer Initiative (NYCSI) community to life in a new and compelling way.
To celebrate the third year of NYCSI, and the completion of the first 30 of 50 total mini soccer-pitches, NYCFC, NYCSI partners and Goal Click hosted a photo contest and on-site exhibition featuring photography showcasing street soccer culture on NYCSI mini-pitches across the City, as captured by local youth.
The contest empowered 10 young people from across the five boroughs to tell the inside story of NYCSI through their own eyes and voices. Using photography, they were able to tell the story of their own football life and the impact of the pitches on their communities using disposable analogue cameras and their own words.
The partnership resulted in powerful, visually engaging and authentic content from the perspective of young people in the community. It also provided unique and great stories for all NYCFC social and digital channels and allowed engagement with sponsors through an exhibition at a new pitch launch event. But most importantly, the partnership allowed us to engage directly with participants and school partners in community programs and hearing their voices rather than just telling their story for them.
Goal Click were professional and easy to work with – and we would recommend them as a content partner.
– Amanda Marston, Senior Director, Communications, New York City Football Club
