The FA

“At The FA, we set a clear objective ahead of the UEFA Euro 2024 tournament to celebrate positive English fandom. We wanted to do this by sharing stories that reflected the diverse England fanbase we are proud to represent. To achieve this, we knew we needed a partner who put our fans - the storytellers - first, which is why we chose to collaborate with Goal Click.

From the beginning, Goal Click applied a thoughtful approach to casting the storytellers and ensured that our priorities were reflected in the candidates put forward. Through each wave of casting, we felt we had all the information we needed to select the right individuals for this project, which directly contributed to its success.

Goal Click expertly led us through a large-scale casting process spanning the entire country while ensuring that the project continued to move at pace.

Their proven ability to capture authentic fan experiences made them the perfect fit for our mission. Through their first-person approach, they helped us showcase the diversity of England supporters.

The public sentiment around a team during a tournament can be changeable. However, the team at Goal Click remained fully in control of the project from casting through to launch. With clear communication, there were never any surprises and everyone involved felt plugged into the project.

Goal Click’s nimble approach to delivering content allowed us to remain flexible to the shifting narrative around the team throughout the tournament.

Through our collaboration with Goal Click, we were able to empower our fans and highlight the true diversity, passion, and positivity that they bring to the game.”

- Greg Sullivan, Brand Lead for England Teams at The FA