Bundesliga

“We partnered with Goal Click on a groundbreaking project to showcase fan journeys during Bayer 04 Leverkusen's historic season. This was a pivotal moment for Bundesliga, marking the first time we embraced a first-person storytelling approach directly from a Club’s fan base.

We chose to collaborate with Goal Click for their expertise in capturing authentic stories. Their hands-on approach provided us with content that was both compelling and deeply personal. This approach enabled us to engage fans in a way that traditional methods may not have achieved, particularly resonating with audiences in the emerging LATAM and MENA markets.

With the support of Goal Click, we connected with a global audience and achieved our objective of showcasing how Bundesliga is close to the fans.”

- Martin Jäger, Head of Digital Marketing & Global Campaigns, DFL Deutsche Fußball Liga