Journey to the 2023 FIFA Women’s World Cup
We are edging towards ‘50 Days To Go’ until the 2023 FIFA Women’s World Cup (FWWC). It is getting to crunch time at Goal Click HQ and no doubt at agencies, brands and media networks around the world.
This FWWC feels very different. Women’s football has shifted a lot since 2019. There are new nations challenging for the top crown in the sport, there are a record number of countries competing at the tournament, and there are more eyes on the women’s game than ever before.
This summer, there will be eight teams taking part in the Women’s World Cup for the very first time with Haiti, Morocco, Panama, the Philippines, Portugal, the Republic of Ireland, Vietnam and Zambia all making their debuts.
Naturally, much of the media coverage around the event will be dominated by England, USA, Australia and some of the more recognisable names. One of our main aims is to amplify stories that lots of fans have never heard about.
A new-look competition has taken Goal Click’s Women’s World Cup project to the next level, as we have taken on the challenge of finding a storyteller representing as many of the 32 nations as possible.
Since 2019, we have been creating original Goal Click storytelling series around major women’s football tournaments. Our first FWWC series featured 18 players from 14 different nations ahead of the 2019 event. We showcased the journeys of professional players including USWNT star Sam Mewis, England’s Beth Mead, and Australia’s Caitlin Foord and Alanna Kennedy, but also highlighted FWWC debutants like Thailand midfielder Miranda Nild, a player still in college at the time.
The stories of those players took us all around the world and gave an eye-opening and behind-the-scenes look at the lives of women’s footballers. This summer, alongside professional players from England, USA and Germany, there will be lots of amateur and semi-professional footballers taking part in the tournament. There will be athletes who will be balancing full-time jobs while chasing the dream of representing their country at a Women’s World Cup.
Our aim is to tell all of these stories and also provide a platform for elite players to share with the world how they fell in love with the game and what it means to them.
Trying to find 32 participants (and sometimes even two players from one nation) is not the easiest of tasks. Through our networks, contacts, partners, and friends we have now managed to secure nearly all of our storytellers.
There has been a lot of support from Google Translate and DHL is our best friend, ensuring we can get disposable cameras to all of our storytellers, no matter where they are based in the world. We are always grateful to the national federations, clubs, agents and players that trust us to tell their story but most importantly, also want to show their creative side with a Goal Click project.
Our 2023 FWWC storytellers come from leagues in England, India, USA, Australia, Switzerland, Portugal, Canada, Germany, Scotland, Panama and Sweden. We have full-time professionals, semi-pros, amateurs, World Cup debutants and returning heroes.
Now is our busiest time for the project as we begin to develop the first batch of cameras from our players and help curate their story, through their eyes and in their own words. We will then launch the series just before the tournament kicks off and aim to create a physical exhibition in Australia during the competition.
If you are reading this and think there is a player we should be working with, feel free to get in touch!
We are excited to share this series in July and help showcase the amazing journeys of the athletes that will be taking part in this record-breaking Women’s World Cup.
