adidas Breaking Barriers

“We worked closely with Goal Click to showcase the impact of the adidas Breaking Barriers Project in advancing women’s sport throughout Europe. Over the course of the series, we brought to life the experiences of 23 inspiring women (our Breaking Barriers Champions) across Europe, whose stories resonate strongly with our diverse audiences. Both in the lead up and during the 2023 FIFA Women’s World Cup, the series left a lasting impression at exhibitions in Sydney and Berlin, as well as at our global headquarters in Herzogenaurach, Germany.

Goal Click’s unique approach and guidance resulted in the creation of powerful accounts of women who advocate for women and girls in sport throughout Europe. The result was a captivating storytelling series that empowered the Champions to tell the story of themselves and their community, which in turn gave us the opportunity to engage with them in a more meaningful way.”

- Clementine Painter, Director Strategic Planning at adidas (Europe)