Utilita x Southampton FC: Football Rebooted

We partnered with Southampton FC and official club partner Utilita to bring the Football Rebooted sustainability campaign to life.

Our goal was to tell the inside story of the campaign to rehome at least one million pairs of football boots across the UK, whilst supporting the next generation of young players.

To achieve this, we worked closely with Southampton FC and Utilita to develop a compelling and engaging storytelling strategy. We started by launching a social video that featured self-created content from youth player Oliver Lloyd-Smith and Southampton FC players.

By working with club community initiatives, fans, and limited access to players, Utilita were able to activate their partnership with Southampton through compelling storytelling across multiple club touchpoints.