UK Sport: PLx Awards 2023

For the PLx Awards 2023, in collaboration with UK Sport, we showcased the stories of the 19 award nominees. Our challenge: to move beyond traditional awards night content and captivate the audience with original storytelling.

To achieve this, we told the stories of the nominees through the people who know them best, those who nominated them. We briefed and guided the nominators to capture raw and authentic content with the nominees. The final, curated, and edited content was featured at the awards night and on UK Sport's social media channels.

The result was a groundbreaking PLx Awards 2023 Ceremony. The content also became UK Sport’s top performing on social media, with a 376% increase in video views and a 72% increase in CTR compared to the previous year's content.

“The Goal Click content brought a new dimension to our awards ceremony. The stories shared by the nominees added a layer of authenticity and depth that transformed our event into more than just a recognition of achievements. Goal Click's contribution was pivotal in elevating our awards night to new heights, creating a lasting impact on everyone involved”

– Dame Katherine Grainger, Chair, UK Sport