UEFA: We Play Strong

Through our partnership with UEFA #WePlayStrong we shared behind the scenes stories of the journey throughout the 2019 UEFA Women’s Champions League knockout stages, all through the eyes of the elite players themselves.

Working with players from competing clubs Lyon, Chelsea and Slavia Prague, involving stars such as Lucy Bronze, Ali Riley, and Ramona Bachmann.

Alongside the social media campaign on all UEFA #WePlayStrong channels, the series was also displayed in an exhibition at the 2019 UWCL Final in Budapest.

The series supported UEFA’s #WePlayStrong campaign to increase participation amongst young women and increase the relevancy of football in their lives.

Click here to explore the full storytelling series.

 

“The images captured were just really effortlessly cool and organic and that’s in no small part down to the way the team at Goal Click oversee projects like this.”

– Lyndsey Clark, Women’s Football Marketing Coordinator, UEFA