Premier League Charitable Fund: Premier League Kicks

Since the Premier League Charitable Fund (PLCF) was formed in 2010, over 1.5 million young people have been involved in its programmes and activities, including Premier League Kicks.

Despite this significant impact, PLCF wanted to find a way to emotionally connect key stakeholders with the stories of the Kicks programme.

We teamed up with the PLCF to tell the inside story of Premier League Kicks ahead of the Premier League Youth Summit, all told through the eyes and voices of the youth participants.

Eight young people from four club community organisations documented their diverse experiences of Premier League Kicks through their own eyes and voices, creating an authentic and revealing storytelling series. The content was featured during the Youth Summit (held virtually in 2020), which was attended by representatives and participants from all 92 English professional clubs.

Click here to explore the full storytelling series.