Expedia x Liverpool FC: Nothing Beats Being There

We collaborated with Anomaly on casting for Expedia's brand film "Nothing Beats Being There - Istanbul ‘05”. We were tasked with finding Liverpool FC fans that could bring the story of Istanbul '05 to life, creating an impactful brand film for Expedia that showcased the power of experiencing sporting events in person.

Using our vast global network, we identified Liverpool FC fans with compelling stories from the match that took place almost 20 years ago. This process helped Anomaly hone in on the perfect cast for the film which was then produced by Stink.

The fans were cast based on a specific creative brief, managed through a series of feedback rounds with Anomaly. The end result was an authentic brand film that resonated deeply with Liverpool FC fans and the broader football community.

Click here to watch the full film.

“Anomaly worked with Goal Click on the casting for Expedia's brand film "Nothing Beats Being There - Istanbul '05". They identified an array of Liverpool FC fans with compelling stories around the match almost 20 years ago, helping us hone in on the perfect cast for the film. Goal Click's ability to tap into fan communities was invaluable in creating an authentic and emotionally resonant film.”

– Rowena Jones, Producer, Anomaly (Expedia Lead Agency)