Concacaf: Heritage

We partnered with Concacaf to support the launch of its new storytelling platform 41 Diamonds. 

The inaugural series, Heritage, spotlighted fan culture and national pride across North America, Central America, and the Caribbean.

We identified fans and inspiring individuals from 16 Concacaf nations. Under the guidance of Goal Click, each fan shared their powerful narratives through video, photography, and written word.

We curated, edited and produced compelling content for Concacaf to publish across their channels in collaboration with Goal Click during the 2023 Concacaf Gold Cup. 

The result was a series that became Concacaf’s biggest ever storytelling campaign, with 73m video views and 24m impressions. 

Heritage uplifted all participating fans, with 100% reporting improved storytelling skills since the start of their journey. This marks the first step towards 41 Diamonds becoming a platform that gives equal voice and visibility for all nations within the Concacaf region.

“Throughout the entire collaboration, Goal Click consistently operated with proactivity and professionalism. Their dedication to our project was evident, and their ability to leverage their global network and content curation skills made them a terrific partner.”

– Heidi Pellerano, Chief Commercial Officer, CONCACAF