BUILDHOLLYWOOD: One Game

During the 2022 FIFA World Cup we teamed up with creative street advertising specialists BUILDHOLLYWOOD, to create One Game, an OOH campaign celebrating football’s positive impact in local communities around the world.

By identifying Goal Click stories that had a strong link with international cities, together we created a global campaign across large-scale public billboards that spoke directly to the local audience in each market.

By bringing together a selection of storytellers who originally captured the photos showcased in the campaign, we created supporting content that further extended the reach of their stories.

The article that launched the campaign on BUILDHOLLYWOOD’s website became its most-viewed content piece since publication.

“Goal Click were amazing to collaborate with for our One Game series during the 2022 World Cup. They identified photos that celebrated the positive impact football has in local communities, finding stories within each of the UK cities that would play host to our street gallery across billboards.”

– Khaly Nguyen, Marketing Director, BUILDHOLLYWOOD