Betfair: UNTOLD

During the CONMEBOL Libertadores, we partnered with official tournament sponsor Betfair to create 'INCOMPARAVEL’ (‘UNTOLD’), a three-part short documentary film series.

The films tell the stories of three inspiring Brazilian football fans overcoming challenges and showing support for their team, advocating the brand strategy of #EveryResultIsPossible.

We managed the entire process, from research and creative development through to production and post. By utilising a methodology of remote production, first-person perspective storytelling and mixed media formats we were able to create a modern and agile production approach, avoiding the need for expensive shoots and international travel.

With 19.2m impressions, the series exceeded Betfair’s KPI target by 225%; enabling the brand to tap into the high priority Brazilian market.

The other two fan films featured Gustavo Ziller and Gui Meleiro.

“We were drawn to Goal Click’s methodology of first-person perspective storytelling, mixed media format, and remote global production approach – creating a modern and agile production, avoiding the need for expensive shoots and international travel”

– Tom D’Arcy, Head of Content, CSM Sport & Entertainment (Betfair Lead Agency)