Ally Bank: Charlotte FC
Ally Bank has long championed the growth of soccer in Charlotte, embodying its core value of 'putting people first'.
As a founding partner of Charlotte FC, Ally wanted to craft unique and authentic storytelling content that celebrates the fans at the heart of the matchday experience.
We harnessed the power of first-person storytelling to create content that was fast-paced, cost-effective, and impactful.
We briefed and guided two fans to document their journey to Mercedes-Benz Stadium, supported by Ally, to rally around Charlotte FC as they took on rivals Atlanta United.
Our nimble production approach enabled us to go from briefing to final edit in just two weeks.
“Goal Click skillfully integrated Ally’s presence into the narrative, ensuring a natural brand representation. The resulting content was dynamic and high-energy, striking the right tone while capturing the essence of Charlotte FC supporters on the road.”
– Steven Marques, Senior Specialist, Sports Sponsorships at Ally
The films were released in the build-up to Charlotte FC’s next match, providing Ally with timely and engaging content and reinforcing the brand’s role as a genuine ‘ally’ to partner clubs and fan communities.
50% Replay Rate: Fans found the content so engaging that half of the viewers watched it more than once.
97% Positive Sentiment on Instagram: The campaign resonated deeply with the audience, receiving overwhelmingly positive feedback.
These fan films illustrate the potential for authentic branded content when connecting with soccer fans.
“Thanks to Goal Click’s expertise, we shared content showcasing our leading club partner’s commitment to our fans and that resonated deeply with our supporters who devote so much of their time to celebrating our Club.”
– Natalee Jarrett, Vice President, Business Operations at Charlotte FC